Tory Tales

Make Money from Your Blog

I first met Wendy Piersall at BlogWorld in Las Vegas where I interviewed her and I was thrilled to subsequently invite her to speak at my Spark & Hustle event in Chicago to share her insights on blogging for your business.

Imagine that the internet is the biggest networking event in the world, and anyone coming to your blog can see exactly what you’re about and what you offer.  A blog allows you to make an impression in an instant.

 A blog helps you build a platform — and a platform enables you to sell a product, service and/or advertising.

Here are my notes from Wendy’s session on the three ways to make money through your blog: 

1) Sell ads 

2) Sell products If you sell jewelry, your blog content can focus on all things jewelry or you can write about fashion, clothing and accessories that focus on a specific customer — the customer who’d buy your jewelry.  Of course you’d feature your own work, but every post wouldn’t be about selling selling selling.

3) Sell services  Great example: Pam Slim (www.escapefromcubiclenation.com) is an expert at helping people get out of corporate world to start small businesses.  Her blog content reinforces her position as an expert in this space.  She sells coaching services, webinars, downloadable books and more to her blog readers.  

If you’re not a good writer, try videoblogging and audiopodcasting.  Instead of writing, you share you information via video or audio — and you market it the same way.

Recommended resource from Wendy to learn more about blogging: www.problogger.net